Marketing Convenience in a
Not-so-Convenient Economy

In a world (homage to the late, great Don LaFontaine) of savvy consumers, super-stores and a lagging economy, how do convenience stores stay relevant?


On Thursday, September 25th,AAF-Knoxville invites you to see how the marketing experts from area convenience businesses overcome these challenges.
Specific topics will include:

• Musings & Evolution (“the effects of consumers habits”, the rise of super-stores, and the economy)
• Store Branding (selling and moving products in and around the store)
• Creative Messaging (finding unique ways to talk to the target audience)
• Media Placements (finding unique ways to reach the target audience)

11:30 Networking
11:45 Lunch and Presentation

$20 Member
$25 Non-member
(Credit Cards accepted with $1.25 fee)

Please RSVP by August 25th to Karen at
edirector@aafknoxville.com or 742-4838.

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